5 കോടി ഫേസ്‌ബുക്ക് പ്രൊഫൈലുകള്‍ ചോര്‍ത്തിയെടുക്കുന്നത്

Part one: The Whistleblower
Chris Wylie

00:16
– In an era of big data and fake news political
00:19
leaders are changing and so too the way they campaign. What you post on social
00:24
media is being watched being used and what you see is crafted like never
00:30
before and bestriding this vast digital
00:34
frontier is Cambridge Analytica a company which trawls personal data to
00:40
try to predict then alter voter behavior. A company which claims it was pivotal in
00:46
getting Donald Trump elected – but which today extraordinarily has been suspended
00:52
from Facebook. Through this former insider we can reveal it involves a data
00:59
grab of not just hundreds of thousands of user profiles but around 50 million
01:05
and accusing Cambridge Analytica of this and more their former director of
01:11
research Chris Wylie.
01:14
– if we look at what Cambridge Analytica does online it’s
01:16
coercive people don’t know that it’s being done to them.
01:20
– It’s time says Wylie
01:21
for us to know more about the methods of Cambridge Analytica
01:26
– Computers are
01:27
better at understanding who you are as a person than even your co-workers or your
01:32
friends
01:35
This is an information war he says – social media is the battleground
01:37
and you are the target
01:41
it weighs on me that I played a pivotal role
01:43
in setting up a company that I think has done a lot of harm to the democratic
01:49
process in a lot of countries
01:52
We begin this story in Cambridge it’s 2013 and at
02:02
the university psychometric center they’re delving into the world of
02:06
Facebook and psychology into what glimpses into the soul might your
02:11
Facebook Likes revealed cutting edge research which Chris Wiley was quick to
02:16
spot and now helps explain
02:20
– On social media you curate yourself you put so
02:25
much information about who you are in one single place so whenever you go and
02:30
you like something you are giving me a clue as to who you are as a person and
02:36
so all of this can be captured very easily and run through an algorithm that
02:41
learns who you are when you go to work right your co-workers only see one side
02:46
of you your friends only see one side of you
02:48
but a computer sees all kinds of sides of you and so we can get better than
02:53
human level accuracy at predicting your behaviour
02:56
-really
02:57
– yes absolutely
02:58
– some dispute that but for Chris Wiley then just 23 the notion was as seductive
03:04
as it was potentially lucrative – the company he worked for Strategic
03:09
Communications Laboratories or SCL specialized in psychological operations
03:14
for the military and for him Facebook was now the richest of canvases on which
03:19
to not only read minds but change them which is what brought Chris Wiley to the
03:24
attention of SEL client Steve Bannon then boss of the online magazine
03:29
Breitbart later Donald Trump’s chief strategist
03:34
– What did Steve Bannon want
03:36
– Steve wanted weapons for his culture work that’s what he wanted and that’s
03:41
that we we offered him a way to accomplish what he wanted to do which
03:50
was which was changed the culture of America
03:53
– Bannon’s big idea says Wiley was
03:55
this – could they replicate the academics work
03:59
profiling people’s personalities on Facebook on a massive scale across the
04:04
American electorate they had the money from billionaire Republican backer
04:09
Robert Mercer and his daughter Rebecca. And through Chris Wiley they’re
04:16
specialist Cambridge academic Aleksandr Kogan – already on Facebook permitted to
04:24
gather users data for research purposes but who now agreed to get much more and
04:30
share it commercially. The blueprint for the company which would become Cambridge
04:36
Analytica
04:37
– Kogan didn’t make any money off of it he didn’t he did it he did it
04:41
for free and what he got out of it was the giant data set and what CA got out
04:47
of it was also data everyone got data but Cambridge Analytica paid for it
04:53
directly – if you look here in the underlying source code –
04:57
– which which I
04:58
wouldn’t normally see
05:00
– no you wouldn’t normally see
05:01
– it worked like this
05:03
thousands of Facebook users were paid to download an app to fill out a
05:07
personality survey with their consent which in turn let Dr. Kogan capture the
05:13
users underlying data and then share it with Cambridge Analytica
05:17
– so very
05:18
simplistically you’re going into the code behind the Facebook page you’re
05:22
dragging out these ID numbers you’re putting them into a into an algorithm
05:27
and we and outcomes a prediction of how you’re likely to vote yes simple and
05:34
smart because the app didn’t just mine the respondents data crucially it swept
05:40
up that of their friends to those who hadn’t adjusted their privacy settings
05:45
imagine I go and ask you I say hey if I give you $1 $2 could you fill out the
05:50
survey for me just do it on this app and you say fine right
05:54
I don’t just capture what your responses are I capture all of the information
05:58
about you from Facebook but also this app then crawls through your social
06:03
network and captures all of that data also so by you filling out my survey I
06:08
capture 300 records on average right and so that means that
06:13
all the sudden I only need to engage fifty thousand seventy thousand a
06:18
hundred thousand people to get a really big dataset really quickly and it’s
06:22
scaled really quickly it we were able to get upwards of fifty million plus
06:27
Facebook records in the span of a couple months fifty million yeah over 50
06:32
million records from Facebook using this using this method and how many of those
06:36
people behind those profiles were aware that their profiles had been used in
06:41
this way almost none almost no and so claims Wiley began a Republican Big Data
06:47
gold rush with Steve Bannon alt-right ideologue later a Cambridge Analytica
06:52
vice president leading the charge should those Friends profiles have been used in
06:58
the way that they were I don’t think so I think they you know it was a big
07:06
mistake to use this methods but why Facebook didn’t you know make more
07:11
enquiries when they started seeing that you know tens of millions of records
07:15
were being pulled this way you know I don’t know you’d have to ask Facebook
07:20
that but Facebook at least in a technical sense facilitated the project
07:25
because they they had applications that had these permissions in the first place
07:32
Facebook learned of this in 2015 and yet it’s taken them until today to come out
07:37
publicly and say this never should have happened they’ve yet to acknowledge that
07:41
this involved around 50 million users instead talking of two hundred and
07:47
seventy thousand plus friends they’ve also been at pains to stress this wasn’t
07:52
a data breach in the sense that users by consent and friends through their
07:56
default privacy settings agreed to Dr. Kogan capturing their data and they say
08:02
they’ve since improved their systems but Kogan according to Facebook lied to them
08:08
and violated their policies by passing on the data to Cambridge Analytica at the
08:15
time that you were taking this data off Aleksandr Kogan which was yeah
08:22
principally only for academic research purposes you
08:26
knew you were treading a very thin ethical line presumably I think I think
08:30
everyone I don’t think I think everyone knew that you know we were waiting into
08:33
a grey area it’d be it was an instance of if you don’t ask questions you won’t
08:42
get an answer that you don’t like Cambridge analytica rejects this
08:46
arguing they had assurances from dr. Kogan that his actions were in line with
08:50
Facebook’s protocols Kogan in turn claims he had the right to use it for
08:56
commercial purposes they and Chris Wiley all assured Facebook sometime ago that
09:02
they deleted the data as requested but Facebook have now revealed some of
09:07
that data reportedly might still exist hence their dramatic decision to suspend
09:13
Cambridge analytica Alexander Kogan and Chris Wiley from Facebook while they
09:19
investigate
09:21
did you delete it immediately as I had already deleted it
09:24
I had when they sent me when they sent me the the the letter that you’re
09:30
referring to I didn’t have the data so did they check that you deleted the data
09:34
no they were just satisfied with the form the only the only contact that I
09:37
had was here’s a forum fill it out and send it back and it’s done so they took
09:43
your word for it that you had deleted the data of over 50 million Facebook
09:49
profiles yeah they didn’t didn’t do anything
09:53
aside from sign this form – so just how significant was this data anyway of no
09:59
use is Cambridge analytica’s position fruitless is how their boss described
10:04
the project to MPs recently here in Westminster yet Chris Wiley claims it
10:09
was anything but and foreshadowed worse to come we spent almost a million
10:15
dollars doing this it wasn’t some tiny pilot project it was the the core of
10:21
what Cambridge analytic I became it allowed us to to move into the the the
10:27
hearts and minds of American voters in a way that had never been done before
10:35
by the time Cambridge analytica had been hired by the Trump campaign – my
10:40
first hour in office those people are gone – they had profiles from numerous
10:46
datasets on more than 230 million Americans also Cambridge analytica
10:52
boast – this is real data from the Republican primary enabling them as
10:57
their boss Alexander Nix showed Channel four News two years ago to
11:01
micro-target different personality types with bespoke emotionally resonant
11:07
messages someone who’s neurotic is someone who’s quite emotional and might
11:13
respond in this case to a stimulus of fear from stimulating us Republican
11:22
campaigns to elections in Africa Asia and Beyond Cambridge analytica are now
11:27
the big data strategists with the big name some allege however with little
11:33
time for ethics among their number now the former insider who claims there’s a
11:40
dangerous alchemy to Cambridge analytica’s art – there is a lack of awareness it
11:46
is coercive people if I am studying you and I have enough information about you
11:53
because you’ve curated your entire self online and I capture that I can I can
11:58
anticipate what are your mental vulnerabilities what cognitive biases
12:03
might you display in certain situations but haven’t invited I can imagine wait
12:08
that are you saying that Cambridge analytical lies in its political
12:11
messaging because that’s something they would completely deny they they they
12:16
they knowingly misrepresent the truth in such a way that is conducive to their
12:24
objective what’s your proof for that I was there we worked on we worked on all
12:31
kinds of experiments about what what what would what would lead a person from
12:35
A to B but if you’re working on behalf of a political client you’re allowed to
12:39
try and persuade voters persuade not manipulated about your message persuade
12:43
not manipulated there’s a difference but I ask you what
12:47
the evidence for manipulation as opposed to trying to persuade this gets at the
12:51
heart of you know why is it that you’re taking this psychological approach why
12:56
do you need to you know study neuroticism in people what’s going to
13:01
make them fearful it is the the the you know what is the what is by pre I was
13:06
there I was there I set it up I was a research director like this is what it
13:11
is some people might say it’s rank hypocrisy for you to sort of try and
13:16
claim the moral high ground now but at the time when you were involved you were
13:20
instrumental in all of this totally you yes I want to continue in fact you were
13:25
you were at the heart of it I was I was instrumental I was at the heart of it I
13:30
agree with you but I was naive I made a mistake I made a big mistake
13:38
and that’s why I’m talking to you because the very least that I can do is
13:44
to own up to that mistake why is wilee speaking out now revenge perhaps
13:50
following an acrimonious legal dispute with Cambridge analytica after he left
13:54
not so he says its remorse at having been involved in the first place
13:59
Cambridge analytica denies Wiley’s claims of a coercive manipulative and
14:04
untruthful approach dismissing dismissing these as pure fantasy
14:08
his legal fight with them they say has left him with an axe to grind
14:12
driven by malice and intent upon damaging the company a company which
14:17
they stress uses techniques similar to those other commercial agencies use but
14:24
I know that there is bad blood between you and Cambridge analytica – you had a
14:28
falling-out you know there was a legal dispute is this really about revenge – no
14:35
because if it was about revenge I could have done this years ago they tried to
14:40
sue me over you know their claims that I was somehow trying to steal their
14:48
clients or to somehow interfere with their contractual relationships with
14:54
other employees or what have you you know and we’ll you know no I mean I
14:59
first of all like I don’t to work for the alt-right the the notion
15:04
that I would want to somehow recreate Cambridge analytica is for me
15:09
personally absurd because why would I why would I why would I leave if I
15:14
wanted to recreate Cambridge Analytica I should have just stayed great but I didn’t I
15:18
chose to leave he is the data scientist who helped weaponize the data who
15:23
embroiled in a growing facebook scandal now feels tainted by the new political
15:28
order he thinks he helped create but he knows all about the power a carefully
15:34
directed message can have he did it for Cambridge analytical back then just as
15:40
he’s doing it against them now.


wordpress.com നല്‍കുന്ന സൌജന്യ സേവനത്താലാണ് ഈ സൈറ്റ് പ്രവര്‍ത്തിക്കുന്നത്. അതിനാല്‍ അവര്‍ പരസ്യങ്ങളും സൈറ്റില്‍ കൂട്ടിച്ചേര്‍ക്കുന്നു. അവരുടെ വരുമാനം അതാണ്. നാം പണം അടച്ചാലേ അത് ഒഴുവാക്കാനാവൂ.

ലാഭേച്ഛയില്ലാതെ പ്രവര്‍ത്തിക്കുന്ന ഒരു സ്വതന്ത്ര ജനകീയ മാധ്യമമാണ് നേരിടം. പരസ്യങ്ങളെ ഒഴുവാക്കി, വായനക്കാരില്‍ നിന്ന് ചെറിയ തുകള്‍ ശേഖരിച്ച് പ്രവര്‍ത്തിക്കുന്ന ഞങ്ങള്‍ക്ക് താങ്കളുടെ സഹായം ആവശ്യമാണ്. അതിനാല്‍ ജനകീയ മാധ്യമത്തിന്റെ നിലനില്‍പ്പ് ആഗ്രഹിക്കുന്ന താങ്കള്‍ കഴിയുന്ന രീതിയില്‍ പങ്കാളികളാവുക.

wordpress.com നല്‍കുന്ന സൌജന്യ സേവനത്താലാണ് ഈ സൈറ്റ് പ്രവര്‍ത്തിക്കുന്നത്. അതിനാല്‍ അവര്‍ പരസ്യങ്ങളും സൈറ്റില്‍ കൂട്ടിച്ചേര്‍ക്കുന്നു. അവരുടെ വരുമാനം അതാണ്. നാം പണം അടച്ചാലേ അത് ഒഴുവാക്കാനാവൂ. അതിനാല്‍ ജനകീയ മാധ്യമത്തിന്റെ നിലനില്‍പ്പ് ആഗ്രഹിക്കുന്ന താങ്കള്‍ ദയവ് ചെയ്ത് സഹായിക്കുക.
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s